Recording of Amway Diamond Kevin Schwers Soliciting People 👇

LTD Interview and Vetting-(Solicitation) Process

During the "interview process," the business name, AMWAY; is intentionally hidden until the third meeting-(within the 7 to 9 meeting interview process). This is ILLEGAL because the law requires all material facts to be disclosed upfront, not delayed until a prospect is emotionally invested. Failing to reveal the true business at the start is considered Deception By Omission, and denying it when asked is misrepresentation. People have the right to know exactly what business they are being recruited into from the beginning. 

Under the FTC ACT Section 5, it is illegal to hide material facts. Under State Consumer-Protection Laws, it is illegal to mislead prospects. If someone asks, "is this Amway?" and they deny it? That becomes misrepresentation; which is also illegal. 

Prospects deserve the truth on day one, not after the LTD system has gotten into their heads. 

🚨 DECEPTIVE TRADE PRACTICE: BAIT-AND-SWITCH THROUGH LTD'S “VETTING PROCESS”

 

A deceptive trade practice occurs when a business uses a representation, omission, concealment, or sales practice that creates a materially misleading impression for consumers. Bait-and-switch is one method of a deceptive trade practice: the consumer/prospect is drawn into a transaction or solicitation through one representation or “door opener,” while the actual product, company, or commercial objective is withheld and revealed later.

 

That is exactly how LTD's self-created “interview” and “vetting” process operates.

 

THE BAIT: AN UNNAMED “OPPORTUNITY”

 

The prospect is not initially approached with a straightforward statement such as:

 

“I am an Amway Independent Business Owner and I want to recruit you to become an Amway IBO.”

 

Instead, the prospect is approached about an unnamed opportunity.

 

The solicitation is framed around concepts such as mentorship, entrepreneurship, business ownership, passive income, financial freedom, building an asset, replacing job income, or creating an additional stream of income.

 

That distinction matters.

 

The prospect believes he or she is evaluating some undefined entrepreneurial or financial opportunity while the recruiter already knows the actual underlying business being presented is Amway.

 

The identity and nature of the business are therefore not incidental details. They are material information deliberately withheld during the initial solicitation.

 

THE “VETTING PROCESS” DEEPENS THE BAIT

 

LTD then turns the solicitation into what it calls an “interview” or “vetting process.”

 

Instead of immediately identifying Amway and allowing the prospect to independently evaluate the company, its compensation plan, costs, products, income disclosure, and reputation, the prospect is moved through multiple meetings and assignments first.

 

The prospect spends time meeting with the recruiters, answering questions, reading recommended books, listening to audios, completing assignments, and attempting to prove that he or she is “qualified” for an opportunity whose actual identity has still been withheld.

 

That process reverses the normal relationship between buyer and seller.

 

The prospect is being taught to believe that LTD is deciding whether the prospect deserves access to the opportunity, when LTD distributors are actually conducting an Amway recruitment and solicitation process.

 

THE SWITCH: “THE OPPORTUNITY” IS AMWAY

 

Only later does the unnamed opportunity become Amway.

 

That is the switch.

 

By the time Amway is disclosed, the prospect has already invested time, attention, trust, emotional energy, and repeated interactions into the recruiters and their process.

 

The eventual disclosure of Amway does not erase the deceptive first contact.

 

The FTC has specifically recognized that misrepresenting the purpose of an initial contact can constitute deception and that inaccurate or incomplete information during marketing and sales practices can be deceptive. FTC guidance also recognizes that when the first contact itself is deceptive, subsequently revealing the truth does not necessarily cure the original deception.

 

IT ALSO CONFLICTS WITH AMWAY'S OWN OPPORTUNITY-MESSAGING RULES

 

This becomes even more significant because Amway's own rules and guidance restrict the language IBOs are permitted to use when presenting the Amway business opportunity.

 

These restrictions are specifically addressed in Amway's own compliance materials, including the Amway Guiding Principles document and the Amway QAS content Standards.

 

The Amway Guiding Principles document specifically restricts financial-lifestyle representations such as “financial freedom” and “financial independence.” These are not simply words that critics of Amway have identified as problematic. They are representations addressed by Amway's own internal rules and guidance governing how IBOs are permitted to present the opportunity.

 

The relevant portions of the Amway Guiding Principles document are provided below on this page.

 

The Amway QAS Content Standards likewise contains rules governing income and opportunity representations. Representations involving concepts such as “passive income,” “financial freedom,” “financial independence,” “ongoing income,” “replace your job,” “replace your job income,” and similar claims suggesting that the Amway opportunity produces continuing income without ongoing effort or serves as a replacement for employment income are restricted or prohibited under Amway's own rules and compliance standards.

 

The relevant portions of the Amway QAS Content Standards Guide are also provided below on this page.

 

This distinction is critical because these are the exact types of representations that are used to make the unnamed opportunity attractive before the prospect fully understands what he or she is actually being recruited into.

 

Amway's own opportunity-messaging guidance also tells IBOs that opportunity messaging must be truthful, accurate, realistic, and not misleading.

 

Amway's guidance specifically instructs IBOs to avoid representations involving:

 

“wealth”

 

“financial freedom”

 

and

 

“replacement income.”

 

Instead, Amway directs IBOs toward realistic supplemental-income goals and requires appropriate disclosures and context surrounding income representations.

 

So when an LTD distributor/rep uses terms such as “financial freedom,” “financial independence,” “passive income,” “ongoing income,” “replace your job,” “replace your job income,” or similar financial-lifestyle representations to generate interest in an unnamed opportunity, the problem exists at two separate levels:

 

The prospect is not being told what the opportunity actually is, while simultaneously being sold on financial concepts that Amway's own Guiding Principles, Business Reference Guide, and opportunity-messaging standards specifically restrict or prohibit.

 

SECTION 5 OF THE FTC ACT

 

Section 5 of the Federal Trade Commission Act prohibits unfair or deceptive acts or practices.

 

The FTC's deception standard focuses on three fundamental questions:

 

Was there a representation, omission, or practice?

 

Was it likely to mislead a reasonable consumer?

 

Was the information material to the consumer's decision?

 

The FTC has specifically identified bait-and-switch techniques among practices it has found deceptive and has separately recognized deception where a salesperson misrepresented the purpose of the initial contact.

 

The identity of the company behind a business opportunity is plainly significant to a prospect deciding whether to continue participating in that recruitment process.

 

Withholding “Amway” while selling the prospect on an unnamed mentorship, entrepreneurship, passive-income, or financial-freedom opportunity creates an entirely different initial impression of what the prospect is being invited into; even if the omission is temporary. 

 

STATE CONSUMER-PROTECTION LAWS

 

State consumer-protection statutes independently prohibit deceptive commercial conduct.

 

These laws commonly address misrepresentation, concealment, suppression, omission of material facts, false promises, and other deceptive practices.

 

For example, Iowa's consumer-fraud statute expressly addresses deception, fraud, false pretenses, false promises, misrepresentation, concealment, suppression, and omission of material facts when the statutory requirements are satisfied.

 

The terminology LTD attaches to its process does not determine whether the conduct is deceptive.

 

Calling recruitment an “interview.”

 

Calling solicitation a “vetting process.”

 

Calling Amway an “opportunity.”

 

Calling recruiters “mentors.”

 

And withholding the actual company name until later does not transform the underlying commercial activity into something else.

 

It is still solicitation for an Amway business opportunity.

 

THE DECEPTION IS THE PROCESS ITSELF

 

The problem is therefore much larger than simply saying, “They didn't mention Amway immediately.”

 

The entire sequence matters:

 

An unnamed opportunity is presented.

 

Financial freedom, financial independence, passive income, mentorship, entrepreneurship, or similar concepts generate interest.

 

The identity of Amway is withheld.

 

The prospect enters a multi-step “vetting” or “interview” process.

 

The prospect invests time and develops trust before knowing what is actually being sold.

 

Only afterward is Amway revealed as the underlying business opportunity.

 

That sequence is the deception.

 

LTD's “vetting process” functions as a deceptive door opener: attract the prospect with an unnamed financial and entrepreneurial opportunity, withhold the material identity of the business during the initial solicitation, build commitment through a manufactured selection process, and disclose Amway only after the prospect is already invested.

Temporarily hiding that the opportunity is Amway is an ILLEGAL deceptive practice when withholding that material fact creates a misleading impression during solicitation; disclosing Amway later does not erase the initail ILLEGAL deception under federal and applicable state consumer-protection law.

That is a bait-and-switch form of deceptive solicitation; the exact category of misleading first-contact, material-omission, and business-opportunity conduct addressed by Section 5 of the FTC Act and state consumer-protection laws.

Amway Guiding Principles Document 👇

Amway QAS Content Standards 👇

Some interesting clauses from QAS (but not all) are:

- B.2.b: Some words and phrases are always prohibited, including but not limited to: “quit your job,” “be set for life,” “make more money than you ever have imagined or thought possible,” “unlimited income,” “full-time income,” “residual income,” “career-level income,” “financial freedom,” “financial independence,” and “passive income,” or any substantially similar statements or representations. APs and IBOs are also prohibited from representing that income is guaranteed or assured.

- B.6: Disclosures are required when making any express or implied earnings claim to any audience and when promoting the Plan or the Amway business to a Prospect for the first time

- B.6.b: The following disclosure must be used whenever an earnings claim is made – with the year and average amount being filled in based on the current Income Disclosure Statement.

-- US: For the calendar year [year], the average income from Amway for all U.S. registered IBOs at the Founders Platinum level and below was [$___] before expenses. 

Amway Business Reference Guide 👇

Books Given to Prospects in The Vetting Process

Chopwood Carry Water written by Joshua Medcalf

Pound The Stone written by Joshua Medcalf

The Go Giver written by Bob Burg & John David Mann

How to Think Like a Millionaire written by Mark Fisher & Marc Allen

Pro-Sumer Power written by Bill Quain

Pro-Sumer Power II written by Bill Quain

The Go Getter written by Peter B. Lyne

Business of the 21st Century written by Robert Kiyosaki

Rich Dad, Poor Dad written by Robert Kiyosaki

The Compound Effect written by Darren Hardy

 

Extra Materials Given to Prospects in The Vetting Process

(Password Protected) Website: A website link and a website login password to a website-(password protected) is given to prospects after Meet & Greet 1.

Audio: Business Systems by Robert Kiyosaki

Audio: Business of The 21st Century by Greg Duncan-(Crown from WWDB Tool System)

Audio: Protect The Goose by an Amway Distributer in LTD

Audio: Planitude by Trevor Baker-(Double Diamond from WWDB Tool System) P.S. this audio is a bootleg recording because it's illegally stolen from the WWDB System. 

Places Amway Distributers Typically Solicite Prospects 

Walmart

Target

Hyvee

Whole Foods

Costco 

Sam's Club

Ross

Kwikstar Gas Stations

QT Gas stations

Caseys Gas Stations

Barnes & Nobles 

Best Buy

Shopping Malls

Gyms

TJ MAXX

JCPENNY

Kohls 

Recreational Parks

Dick Sporting Goods 

Panera Bread

Starbucks

Scooters

Social Media